May 13, 2022

New Spring Arrivals

Spring has finally sprung, and with it, comes a varied selection of new arrivals! This season, we’ve got something for everyone: an aviator for the adventure-enthusiast, a bold frame for the fashionista, and a classic style that promises lasting comfort.

A Style Suited for Any Adventure

Launch into your next adventure with our new aviator, Keokea. This style combines flexible nylon with our proprietary MauiBrilliant™ lenses to provide crisp optics in a lightweight and comfortable frame. These features make Keokea suitable for all-day wear and the perfect companion for any athletic or leisure activities. Whether you are hiking, biking, running, or golfing, this style will deliver unrivaled protection and breathtaking views.

Inspired by Rarity

For those who prefer a sophisticated look, Violet Lake adds a touch of glamor to a sleek and modern design. The name of this style derives from a small lake in the center of Mauna Kahalawai, surrounded by unique flora, including the rare Maui Violet populating its banks.

Inspired by this hidden natural gem, Violet Lake features a distinctive butterfly silhouette constructed with an acetate insert expertly cut to fit the titanium base frame. Subtle lined impressions along its temples add a sumptuous texture to its framework, and the advanced optics of MauiBrilliant™ lenses are the remarkable finish, giving a lightweight quality to this premium style.

Where Classic Meets Comfort

Anuenue also takes inspiration from our natural surroundings. Literally translated to mean “rainbow”, this classic style alludes to the multicolored arches with a slightly curved square silhouette.

Anuenue combines our MauiPure® lenses with a lightweight nylon frame and adjustable rubber nose pads. As the newest addition to our PureAir® collection, Anuenue is light as air and designed with your comfort in mind, making it the perfect complement to your everyday adventures, planned or impromptu.

Each of these styles come in several fantastic colorways, and are available for customization through our MyMaui Service. Visit our site to find your perfect fit today!