©2022 Maui Jim, Inc. Lahaina, Hawaii
November 1, 2022
Eye Health Series Summary
In September 2022, we launched an eye health series designed to help spread awareness and educate viewers on the many health benefits of quality sunglasses and prescription eyewear. Mahalo to Doctor AJ Contento from @Eye.Care.Unlimited for sharing his expertise on eye health and how Maui Jim eyewear is an important tool to help prevent irreversible damage to your eyes.
1). UV Protection – September 2, 2022
“Aloha! I’m Doctor AJ Contento coming to you from New York. I’m part of Contento Associates and Eyecare Unlimited, working with Maui Jim to bring you some short videos about eye health and how UV rays can impact your eye health overall.
“We have only one set of eyes and we need to protect them. Maui Jim sunglasses are not just fashion statements, but they’re protecting your eyes from the damaging rays of the sun, which can cause cataracts, macular degeneration, and problems on and about the surface of the eye.
“Ten percent of skin cancers come in the area around the eye and the adnexa. And by filtering that out, we’re protecting you from those damaging rays. Maui Jim UV protection is recommended by the Skin Cancer Foundation as a filter to protect your eyes from the damaging rays of the sun.
“Talk to you soon with some more tips, Mahalo!”
2). Prescription Sunglasses – September 9, 2022
“Aloha! This is Doctor Contento coming to you from the boogie-down Bronx, here in New York to talk to you about prescription sunglasses. The MauiBrilliant™ lens, which is made with your prescription, is incorporated into Maui Jim’s proprietary PolarizesPlus2® sunglass.
“When considering [prescription] sunglasses[es], we want to consider four different elements:
- Weight – we would like them to be lightweight
- Impact resistant – God forbid there’s an accident, we want to protect your eyes
- Clarity – we want the clarity to be sharp, and we want to cut down any of those damaging UV rays
“These are available in the MauiBrilliant lens. Mahalo!”
3). Color Enhancement – September 16, 2022
“Aloha! This is Doctor Contento coming to you from the Bronx, and here with Maui Jim to talk to you about the color-enhancement features of the PolarizedPlus2® lens.
“Color-enhancement, giving you richer, more vibrant colors. These are from three rare elements in their PolarizedPlus2® formula that give their sunglasses that sharp, vivid, red, blue, green crisp image. Cutting down on glare, giving you sharp images, and attracting color, not distorting color. These are in every PolarizedPlus2® from Maui Jim. Mahalo—talk to you soon!”
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4). Glare – September 23, 2022
“We’re here to talk to you about glare. What is glare? Glare is light that is reflected off of a shiny surface. That could be glass. That could be water. Things like dirt and grass (when you’re at the park) don’t reflect the light.
“But when that light is reflected, we want to create polarization to cut down on those reflected images. The beauty of polarized sunglasses is that we put a film in to cut down on the light that’s scattered. This is like Venetian blinds.
“Polarization in the PolarizedPlus2® lens, Maui Jim cuts down on that glare, enhances the image, and protects the eyes from those damaging rays
“Polarized sunglasses also have safety benefits. 25% of all daytime crashes occur as a result of glare. Mahalo! Talk to you soon.”
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5). Digital Eye Strain – September 30, 2022
“Aloha, this Doctor Contento talking to you from the Boogie Down Bronx in New York, working with Maui Jim to talk to you about digital eye strain. And tips to eliminate digital eye strain and computer vision syndrome.
“We know that our bodies are meant to be in motion, and now we’re sitting down, so ergonomically we want to remind you that when you’re working with your phone or device. We want to work at a Harmon distance, or a natural angle. Not too close to the eye, usually where your arm is at a right angle.
“We talk about the 20-20 rule. The 20-20 rule is, for every 20 minutes of near-point stress, take a 20 second break, look at something 20 feet away, and then allow your eyes to refocus back at near.
“We also know that we tend to blink less. So as a result, if you’re not blinking 14,000 times a day, because you’re staring at your computer, you could supplement with an artificial tear, or just remind yourself to give a little forced blink now and then.
“We also know that there are blue light emissions that come from these devices, so we’re going to use different devices, different ways, and different filters, to block out those blue light emissions. Maui Jim Blue Light Protect™ is doing for us is blocking out those blue light emissions. Blue light affects our sleep patterns, our circadian rhythms, so by blocking out those blue light emissions, we’re decreasing some of those effects.
“Between the ergonomics, blocking out the blue light emissions, making yourself “20-20-20” and holding things at a proper angle will all eliminate or minimize some of those digital eye strains.”
6). Protecting Your Investment – October 7, 2022
“Aloha, this Doctor Contento talking to you from New York with Maui Jim here to talk to you about preserving the investment of your eyewear. We want to protect your investment of your prescription eyewear by either keeping them in a case, or on your face. We love to say that!
We know that these lenses are water repellent, which is hydrophobic, and oil repellent, which is oleophobic. We want you to take care of your investment, make sure you have a good warranty, to make sure the lens is protected, and if it’s not, your company’s got your back. We want you to protect your glasses like you protect your cell phone.
I just want to thank you for watching this series. And look forward to some more series to come from Maui Jim!”
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Throughout this series, we’ve explored a wide range of topics, to educate viewers on the importance of quality sunglasses and prescription eyewear. We hope it was useful and recommend speaking with your eyecare professional about the topics.
As this series comes to a close, we’d like to thank Dr. Contento for sharing his insight and expertise. We look forward to doing more series like this in the future.