Product Spotlight: Heliconia

Heliconia Sunglasses by Maui Jim

Inspired by island beauty

The classic, high-fashion square shape features a lightweight acetate frame available in a variety of colors. Heliconia is ready to bring a little excitement to your next adventure.

Enhance your view with premium lens technology

Maui Jim’s SuperThin Glass technology features lenses that are 20% thinner and lighter than standard laminated glass. Ideal when clarity is your highest priority. Heleconia is the perfect sunglass for active lifestyles or a relaxing day in the sun.

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MauiGradient®

A darker application at the top that gradually gets lighter moving down the lens so the appropriate amount of light is allowed to filter through certain areas, while less filters through in places where protection is paramount.

@OfficialMauiJim

Two of our favorite styles in our MAUI Sunrise len

Two of our favorite styles in our MAUI Sunrise lens? Sign us up! Have a friend who’d look great in this colorway? Tag them below!

“I was introduced to them by my Dad as a kid. He

“I was introduced to them by my Dad as a kid. He only wore Maui Jims! Then later, I was competing at the Teva Mountain Games in Vail, Colorado. When I won the event, I officially became a proud Maui Jim ambassador.” - @marikoko11. What’s your #MyMauiJimStory?

Back to school, office, both? Whatever your path,

Back to school, office, both? Whatever your path, be sure to start right with an updated eye exam and Maui Blue Light Protect™. What are you most excited about this time of year?